The idea behind Bracees came about from founder Dr. Sy Viet Nguyen. Dr. Sy is a practicing dentist in the state of Ohio and used his practice as a way to gauge interest in Bracees. He built the product by listening to the wants and needs of his younger patients and found a key problem: the lack of personalization, fun, and flair with braces.
Dr. Sy thought there had to be a better way to get kids more excited about wearing braces than just colored rubber bands. He felt that Bracees would not only add excitement to wearing medal braces, but would provide a practical use by replacing orthodontic wax to protect from cuts and sores often caused by braces.
Lauren Tiffan joined the Bracees team to provide marketing and branding support to Dr. Sy and continues to help the company grow.
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